Public Affair class summary Essay Example | Topics and Well Written Essays - 500 words

Public Affair class summary - Essay Example Furthermore, the government uses Public Relations for purposes of influencing the public, to behave in a way that is conducive to them. Public Relations is therefore an important tool of governance and promotion of accountability. Chapter Two of this book analyzes the importance of Public Relations to administrators and the government. For instance, this chapter denotes that Public Relations is important in helping administrators to achieve efficiency in whatever they do. Public relations achieve this objective by helping administrators to achieve the central mission of the agency, and helping to fulfill the democratic responsibilities of the government. Some of the missions that Public Administration helps to achieve include customer relations, delivery of services, provision of information, etc. By enabling administrators to provide information, public relations help to depict accountability of the government agency, to the people. Furthermore, an efficient and effective public relations tool helps a government agency to conduct its affairs and mission in a less expensive manner. Another important role of public relations is political. It is used for purposes of advancing the political autonomy and power of the agency. In short therefore, the functions of public relations are categorized under the following three groups (Lee and G, 9), Fitch talks about how federal agencies communicate with their employees and the public. This chapter examines the difference between Federal agencies, and other agencies. The major difference denoted is that in a federal agency, communication is structured and hierarchical. This means that communication emanates from the manager to the junior officers. This is in terms of instructions and policies of the organization (Fitch, 251). Furthermore, these organizations have a spokesman or woman, whose role is to communicate with the media or relevant authorities that seek any information